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Public Relations Officer

 

Employment Type: Full-time
Salary: £33,500
Location:  Building 3, City West Business Park, Gelderd Road, Leeds, England, LS12 6LX

 

About FurHugs

FurHugs is a pet lifestyle brand built around the belief that pets are family. We aim to create a better shared lifestyle for pets and their owners through thoughtfully designed pet furniture and toys, alongside a curated range of pet essentials.

As FurHugs develops its original product range and strengthens its brand presence, we are looking to enhance how we communicate our brand story, product values and business identity to customers, media contacts and other relevant audiences.

Job Overview

The Public Relations Officer will support the development and implementation of public relations activities to strengthen FurHugs' brand image, increase awareness of its products and communicate its brand values to relevant audiences.

Working with senior colleagues, the postholder will research target audiences and market developments, prepare public relations materials, coordinate external communications and monitor the effectiveness of PR activities. The role will contribute to FurHugs' ongoing brand development and communication with customers, media contacts and external partners.

Key Responsibilities
  • Discuss business objectives, product ranges, brand positioning and target customer groups with senior colleagues to identify public relations requirements and develop appropriate communication plans.
  • Research market developments, consumer preferences, competitor communications and relevant industry trends to identify opportunities for brand communication and public engagement.
  • Write, edit and coordinate the distribution of press releases, newsletters, brand stories, product announcements and other public relations materials.
  • Develop communication materials that explain FurHugs' brand story, original pet furniture and toys, and its curated range of pet essentials to relevant target audiences.
  • Coordinate external communications across appropriate channels, including social media and other relevant communication platforms, ensuring consistency in the company's brand messaging.
  • Identify and develop relationships with relevant media contacts, pet industry publications, content partners and other external stakeholders to support brand awareness and public engagement.
  • Coordinate PR activities relating to product launches, brand initiatives and relevant promotional or industry events.
  • Prepare presentations, briefing materials and other communications for meetings with media representatives, business partners and other target audiences, as appropriate.
  • Monitor media coverage, brand mentions, audience feedback and other relevant indicators to evaluate the effectiveness of public relations activities.
  • Prepare reports on PR performance and recommend improvements to communication plans based on research, feedback and business priorities.
  • Work with senior colleagues and relevant internal teams to ensure that public relations activities support the company's brand positioning, product communications and longer-term business development objectives.
Skills and Experience
  • Strong written and verbal communication skills, with the ability to prepare clear and engaging communication materials
  • Ability to research market trends, consumer preferences, target audiences and relevant communication opportunities.
  • Good analytical, organisational and presentation skills, with attention to detail and the ability to manage deadlines.
  • Ability to communicate effectively with customers, colleagues and external stakeholders.
  • Ability to monitor communication activities, review feedback and prepare performance reports.
  • A degree or equivalent relevant experience in public relations, communications, marketing, business or a related discipline would be advantageous.
  • Experience in market research, marketing communications, customer engagement or related activities would be beneficial.
Working Arrangements

The Public Relations Officer will work closely with senior colleagues and relevant internal teams to plan, coordinate and evaluate public relations activities that strengthen FurHugs' brand identity, support product communications and contribute to the company's continued development.